Self publishing without a concise business plan for promotion, marketing, and writing the next book.
This sounds like a three in one but the these are not separate entities because in the grand scheme of publishing, you are working on all of them simultaneously.
Giving up on my business too early in the process.
At first, it’s exciting to release a title that is getting views and making sales. Then, it can be quite daunting once the activity flat lines in three to six months. See number one. New releases get a bump on all the distribution platforms but it is your job to keep that momentum with promotion, marketing and writing the next book.
Exploring all the options.
How often do you hear about a new channel or a new medium in which to write, sell, promote and market your book? In some instances it can be every week.
Don’t jump on the new fad if you are not ready. This will cost you time and resources that you don’t need. Start with the basics, work new ventures into the plan and schedule, schedule, schedule.
Not willing to part with my money.
Self publishing is low cost. Blogs and books boast about writing and selling you book for free. As an author serious about their craft I haven’t had that experience. Yes, publishing is fast and the mechanisms are free but I believe you have to make an investment in your craft and your writing.
The biggest chunk of change for self publishers is the editor. It make it doubly hard because this is money you put out before knowing if you are going to make it back. Creating covers, formatting and uploading your book to distributors and setting up accounts is not hard and even a novice computer person could learn them, in my opinion. All of these processes can be done with little or no money.
As an avid reader, I cringe when I read funny verbiage, incorrect tense, and misspelled words.
Editing your own story or dialogue isn’t as easy. A good editor is critical to the flow of your book as well as perception to your readers. Note: Regardless of the length.
As a rule, my novel will be the best work I can publish. And I have to pay for it.
Trying to fit the mold.
There are rules to writing in any genre but just because you know what is expected, doesn’t mean you have to follow. Self-publishing is one of those platforms where creativity is rewarded.
In self-publishing and romance you can make your own rules so bend them, break them, and share what works with others.