Romance is the biggest genre in books and there have been breakout authors that need only hit publish to gain a readership. So, there is a pretty serious debate about whether an author needs a blog just starting out. The quick answer is, Yes. You should start with at least one blog and one social media platform.
Independent authors with little to no fan base often struggle with the decision because there are too many options to choose from, they feel like they don’t have the time or it’s not worth their energy.
Plus, if you are an author then some part of you is an introvert or a person that likes to be in their own head a lot of the time. You think there are more things to worry about like writing and publishing the next book.
In the end, my personal decision was not to enter the social fray. I had a godaddy website where the readers could sign up to my newsletter. Which was one step in the right direction. Right?
I was not able to engage my readers
I was not able to connect with them in multiple ways
And using the various methods to get a book seen of offering it for free or join other sites to get reviews were not effective for establishing a readership.
How could I get my readers to look for the next book?
What I wish I had known: Have a Marketing Plan Before you Publish
- A WordPress site – Whether you use the blog feature or not, WP has great tools available that are easily manipulable for you to draw readers in. Free Downloads, Printable Booklist, and the list goes on.
- One form of social media – Facebook, Twitter, Pinterest, ect. You are one click away from millions of people. It is easier for readers to click once and add you to their network than to seek you out and enter their e-mail.
- One free piece of information that would draw a reader onto my e-mail list. – This does not have to be a free novel or novella. It can simply be a deleted scene that you turn into a short story. First chapter anyone?
These three things will give you three independent chances of connecting with readers.
The best part is that all of this is free promotion.
Which platforms have you or will you choose to engage your readers?